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But happiness doesn’t always go hand in hand with attention; in “paranoia”, vara claims that everybody tells them that they’re not okay and admittedly, that might be the case – but what if they feel better that way? Embracing their inner struggles, their new hit offers an edge to mainstream pop that feels refreshingly modern with a hint of early 2000’s emo pop.
Singer-songwriter and beloved social media influencer vara greets fans with perhaps their most personal hit yet “paranoia”. Both intimate and delightfully introspective, “paranoia” introduces a vulnerability not yet seen by the young artist as they introduce themes like depression and a relatable wrestling with one's mental health. Signed under their own independent label Kefe Records, and advised by Jeff Timmons (founder of 98 degrees) vara’s infectious social media presence has garnered them the attention of tens of thousands of fans from around the world.
